Effect of repackaging on sales volume of companies: a case of cadbury nigeria plc and nestle Nigeria plc

Effect of repackaging on sales volume of companies: a case of cadbury nigeria plc and nestle Nigeria plc

Author: 
Maria-Stella Njoku and Nto, Chioma
Abstract: 

The package which is often seen as the “silent Salesman” plays a vital role in the marketing of a product. Packaging refers to all activities in the product planning that involves designing and producing the container or wrapper that holds the product. This study critically examined the effect of repackaging on sales volume/turnover of some selected food and confectionary companies in Nigeria. A two-stage purposive sampling technique was used in the selection of the sample size for the study. Published reports of selected firms and oral interview were the major sources of data Data collected were analyzed using inferential statistics (correlation and, t-test). It was discovered in the course of this study that there was negative (inverse) relationship at 10% level of significance in the sales volume/turnover of the two companies (Cadbury Nigeria Plc and Nestle Nigeria Plc) between their pre and post packaging periods. This shows that the repackaging of products done contributed to the increase witnessed in the company’s turnover. Therefore it can be said that repackaging of products leads to an increase in a company’s turnover. Based on the findings of this study, we recommend that companies should from time to time so as to disband the counterfeit companies that produce their products in unsolicited ways. Companies should follow the trend of technological improvement and innovations in carrying out their repackaging activities. Equally, it is recommended that product repackaging should be considered as companies thrust or major policy issue that should be reviewed in tune with the detects of the changing marketing environment from time to time.

Paper No: 
1096