A market analysis of customer perception towards anti virus softwares

A market analysis of customer perception towards anti virus softwares

Author: 
Niharika Singh and Kingshuk Bhadury
Abstract: 

Antivirus is a solution which helps in detecting and blocking the programs of internet that threatens all the devices which comes from emails, websites and USB flash drives. Viruses once settled into the devices change the setting of the devices, slowdowns it and prohibit programs and files and let the hackers to hack all the personal data. The software of virus protection is designed for the devices to run seamlessly. This paper outlines the customer value proposition of antivirus across the software providers in India by targeting sectors like education, banking, automobile, IT etc. Several questions were asked from the people from various background which helped in determining many factors such as different types of difficulties faced due to the viruses in the devices and in what form, the purpose of using antivirus, did they purchase the licensed antivirus software or went for the trial version that was available and the important reason of choosing antivirus, alternatives to antivirus and were those alternatives better than the antivirus.

Paper No: 
1259