Identification of factors and development of framework for new product development in indian mutual fund industry

Identification of factors and development of framework for new product development in indian mutual fund industry

Author: 
Dr. Sundar, C.
Abstract: 

New Mutual Fund product has been major component of competitive strategy to improve investor’s objective and their profitability. There are several mutual fund products available and there is an expectation from asset management companies to customize a new mutual fund product based on the investors’ expectations and their objectives. Asset Management Companies are focusing on the investor's needs based on their objective, by framing a new product development.There exist Research Analyst, Investment Advisors impact on the new mutual fund product creation - for creating an environment and breaking the difficulties in mutual fund product objectives. There is certain amount of internal resource role like Research Analyst, Portfolio Manager, Investment Advisor, and Investment Planning Consultants in developing new mutual fund product activities. It is made mandatory for ensuring the right skill at the right time for driving the tradition of new mutual fund product development.

Paper No: 
125