The impact of ethical human resources management practices and csr mediations on employer brands of egyptian banks

The impact of ethical human resources management practices and csr mediations on employer brands of egyptian banks

Author: 
WaelKortam and AmalElsayed
Abstract: 

This research will study the relationship between HRM ethics, CSR and its impact on employer brand. (or) A question that arises in this context is then how the two constructs – HRM ethics and CSR – are correlated and what is their impact on the employer brand? To achieve the aim of this research, it is divided into three main sections. In the first section, a theoretical framework related to ethical HRM, CSR and employer brand is outlined. The second, empirical section begins with research design and sampling, data collection and measurement followed by validity and reliability of the survey instrument. At last, the research provides the statistical techniques used to test the hypotheses. Finally, the conclusion section summarizes the major contributions of the research, and the implications for theory, practice and for future research.

Paper No: 
110