Origination of public finance management in modern marketing strategy and its effect (at a glance)

Origination of public finance management in modern marketing strategy and its effect (at a glance)

Author: 
Prof. Amar Nath Singh, Er. Bikash Narayan Naik and Suman Mishra
Abstract: 

In the modern market situation, the role of finance management is very vital because it directly related with the present and future growth of the nation. The main purpose of this paper is to review recent studies on small and medium sized companies in order to concentrate on the main critical issues which are arising in financial management. If we classify the problem then the major components of financial management can be analyzed into three segments: a) The question of liquidity management and cash flow management. Cash is company’s most precious nonhuman asset. b) The question of long term asset acquisition – which directs the long term course of business. c) Questions of funding, capital structure and cost of funding. The most imminent question is the liquidity management. A business will never see the long term if it cannot plan an appropriate policy to effectively manage its working capital. Generally, the poor financial management of owner-managers is the main cause underlying the problems of SMEs.

Paper No: 
1820