The objective of this study was to investigate the perceptions on the impact of green procurement on profitability among fuel retailers in Zimbabwe. The study also explored the green procurement practices implemented, the challenges faced in implementing green procurement and ways to develop positive perceptions towards the impact of green procurement on profitability among fuel retailers. The study was qualitative and confined to a sample of 12 participants. Interviews, observation and document analysis were utilised to collect data. The findings of the study were that: fuel retailers do not have established green procurement policies; with regard to transportation and delivery, there was a strong perception on the impact of green procurement on profitabilityin fuel retailing firms that green procurement is costly; one of the stronger perceptions regarding the impact of green procurement on profitability is that it weakens competitiveness and reduces sales volumes; a lack of executive support has been a significant challenge in the implementation of green procurement practices in fuel retailing firms; increased stakeholder lobbying is regarded as one of the potent ways with which positive perceptions regarding green procurement may be developed in fuel retailing firms. Some of the study’s recommendations were that: Fuel retailing firms must adopt green procurement as a written policy with clear guidelines and Fuel retailing firmsmust utilise suppliers of green products and services.
