A study on online purchasing behaviour with special reference to Virudhunagar Town

A study on online purchasing behaviour with special reference to Virudhunagar Town

Author: 
Mr. Seenivasagaperumal, S. and Dr. Subburaman, R.
Abstract: 

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The English entrepreneur Michael Aldrich invented online shopping in 1979. The study focuses on online shoppers’ preferences and problems on various online shopping marketers. Questionnaire was used to collect the primary data. The study area is restricted only in virudhunagar town with sample size of 250 respondents.

Paper No: 
1839