A study on preference of enhanced shopping experience factors of customers on organised retailers

Author: 
A.V.V.S. Prasad and Dr. V. Tulasi Das

The retail environment has developed into a sophisticated network of connections and experiences, moving beyond simple transactions. In this vast space, consumers and merchants are always looking for the magic that turns everyday shopping into an amazing journey. The purpose of this study is to sort through the complex factors that go into creating a memorable shopping experience in structured retail environments. Customer loyalty and pleasure are essential components of organized retail, which entails building engaging environments that go beyond simple product sales. This study aims to examine the combination of environment, offerings, and services that make up a premium shopping experience. Retailers can adjust their tactics to match changing client demands by understanding these small details. Essentially, the goal of this research is to examine the criteria for better shopping experiences in organized retail environments. The goal is to give companies a manual on how to create spaces that draw customers in, promote engagement, and improve their overall shopping experience. There are 1200 customers are contacted for this study and Henry Garratts Ranking method is applied for the analysis.

Paper No: 
5122