Tourists' satisfaction and loyalty to product quality of tourism destinations

Tourists' satisfaction and loyalty to product quality of tourism destinations

Author: 
Fereshtehahmadian, Robab Naghizadeh and Maryam Bayati Khatibi
Abstract: 

Tourism is becoming the world's first industry due to its positive social, cultural and economic impacts, such as income generation and the impact on country's economic growth. Today, tourist satisfaction from quality of tourism product is a decisive factor for success in the competitive world of tourism industry. Because it affects the consumption of goods and services on holiday, fame, trust and future behavior. In this regard, the aim of the present study was to assess the satisfaction of tourists from the quality of tourism product and their future behaviors from the Suspension Bridge of Meshkinshahr city. This study is based on descriptive analysis and correlation. The statistical population of the study was domestic tourists in the suspended bridge in Meshkinshahr city in Nowruz2017. Validity and reliability of questionnaire was based on content validation and Cronbach's alpha test in SPSS version 24 software that the amount of which is estimated 89%.Finally 200 questionnaires were distributed by sampling method among tourists in the Nowrouz of 2017 in the township ofMeshkinshahr. The results indicate that (1) there is no significant difference among tourists about the attractiveness, interest in recreation and feeling of security experienced by the suspended bridge. (2)Tourists have full satisfaction with the facility, accessibility, attraction, cost and image deduced from the suspended bridge. (3) as well as test results have a significant and positive effect on the tourist satisfaction and offer destination to others and decision to visit the destination again.

Paper No: 
1879