Impact of cgtn documentaries on foreigners perception of china

Author: 
Abdul Qadir Jalali

This study investigates the impact of CGTN documentary story telling techniqueon educated foreigners in China guided by the narrative theory. Foreign postgraduate students from 14 nations answer questions regarding the content packaging and presentation of CGTN and how it frames their perception of China. They have previously been exposed to western and local media content in their countries about China. The findings of this research indicate that although use of cultural properties and people’s interviews appeal to the audiences emotions, there are other factors that contribute significantly to the foreigner’s perception of China. The study also affirms documentary use, as a powerful perception change tool however, there is need for CGTN to find more ways to engage foreigners since a significant number prefer other channels.

Paper No: 
3413