An influence of festival visitors’ motives and satisfaction for the local festival activation
The objective of this study measured the level of satisfaction of festival participants through the festival visitors’ consideration. In other words, this study wanted to find out how the visitors’ considerable factors from the festival participation affect the satisfaction. This study was performed during the festival period (for 24days starting April 24, 2015) in order to analysis about the participational visitors’ motivation and satisfaction of Gwangju Royal Ceramics Festival.