Even though India is the largest milk producer in the world, India should improve rural milk and milk products marketing infrastructure to attain sustainable economic empowerment of rural poor.In order to improve the marketing facilities for different milk products such as flavoured milk, a systematic study of constraints faced by farmers should be carefully analyzed. Hence this survey is planned to study constraints faced by the farmers in flavoured milk marketing. Cuddalore District of Tamil Nadu was randomly selected for the present study. Multistage random sampling technique was used to select the respondents. Relevant data were collected from the chosen respondents through personal interview using a pre-tested interview schedule.Garett's ranking technique was used to analyse the importance of the constraints in desi milk products marketing. The results of this study indicate that inadequate storage facility, unremunerative price and lack of organized marketing facility are three most important key constraints of flavoured milk marketing. Taking steps to remove these constraints would encourage more farmers to take up flavoured milk production to get additional income.
