In recent years, a new trend is being observed in the job market. That of people who take advantage of the contribution of ICT in the development of organizational solutions both remotely and on site. These are freelance workers whose activities continue to grow in the African context, where we witness high unemployment rates and high cost of living. This situation has led to deep changes in the workforce structure of many companies, as all tasks are no longer necessarily carried out within companies, but rather outsourced to specialists who operate at different levels of efficiency. It now happens that firms outsourcing tasks may require much more from these specialists, or some of these specialists might integrate more than their specialism in providing their services. This research article therefore analyzes the hypotheses of the role of freelance individual characteristics and business components in the integration of ESG considerations by freelancers. A questionnaire made it possible to collect data from 198 freelancers. Excel, SPSS and Smart PLS softwares made it possible to analyze our data. The structural equations to which we came at depict a positive contribution of individual characteristics and contextual variables to the implementation of ESG pillars by freelancers. More so, the results depict the positive intermediate role of clients and online labor platforms.
