The research is a case study at horsemeat shredded business group in Binamu Sub-district Jeneponto Regency. The research aims to find out development strategies of horsemeat shredded business in business and to analyze supporting and inhibiting factors of the business. The research is conducted for three months, April to June 2016. The research population includes one horsemeat shredded business group located in Binamu Sub-district. Sampling in the research is conducted purposively by selecting one horsemeat shredded business group of that employs nine workers in Binamu Sub-district Jeneponto Regency. The research results indicate that factors supporting the horsemeat shredded business to stay exist in its product development consist of raw material availability, having experiences in floss production business, the existence of business brand, good product storability quality, and unique flavor. The inhibiting factors include less effective promotion, less comfortable working condition, unstandardized work arrangements, production tools, and horsemeat shredded that is sometimes veined. Strategies to develop the horsemeat shredded floss business comprise conduct effective and efficient promotion that could be done through SME (small and medium enterprises) exhibitions held by the local government, brochures, advertising on internet media and other social media, put up the product expired date and halallabel from the MUI (the Council of Indonesian Ulama), nutrient composition and suitable for consumption production code from the BPOM, and reducing product price by putting up 10% Discount remark since the average consumers favor discount.
