An empirical study on impact of corporate social responsibility practices on indian manufacturing company’s performance

Corporate social responsibility being a talk of the era has drastically changed the way of functioning and dealing of business by company. Every company is enforced by the law to include CSR activity in their schedule of conducting business. Company aligns their corporate responsibility with the brand of the business and tends to give back to the society for the services received. The study focuses on the impact of such activities and its value creation to the company. From the study it is clear that CSR activity adds value to the company in terms of customer loyalty and also has an impact on the company financial performance in the long run.