Young people are often considered to be the group that does not care and apathetic toward politics, but their voices are important for the development of democracy. Therefore, efforts should be made to encourage them to participate in an election that has become a symbol of democracy. Social media is able to change the view as well as encouraging young people to become more actively involved as citizens, including participating in the elections. This research aims to study the effects of exposure to social media content on the university students' knowledge of elections. The method used is survey research and Jakarta Governor Election Campaign 2012 became a research context.The findings in this study are political information and menus available in social media that allow users to interact directly with the candidates, have a relationship with knowledge of elections and encourage interest among young voters in elections.
