The impact analysis of consumers’ quality in the o2o user acception model

This study uses statistical methods to identify the consumers’ quality such as gender, age, educational background, income and the frequency of using O2O, which impact the variables of the O2O user acception model. Firstly we test whether significant difference on the whole of the variables in the model, then take multiple comparison in the overall significant variable later, and list the specific group reached significant level.