The concept of business sustainability has gained increased importance in both theoretical and practical contexts inside organizations. Numerous scholars argue that the adoption of an organizational culture that places a high emphasis on sustainability is the most effective approach for implementing corporate sustainable strategies, despite the lack of clarity around its specific components and how it may be achieved. This study aims to investigate the purported correlation between a corporate culture that endorses a certain strategy and its implementation of business sustainability principles. Despite the numerous benefits associated with organizational culture and business sustainability, some consequences might arise for nonprofit organizations operating inside the business and organizational sector, commonly referred to as corporate philanthropy. Corporate philanthropy, unlike promoting a specific cause, assists donors in improving the general well-being of the population in their vicinity. Moreover, it has the potential to significantly enhance the efficacy of a nonprofit organization. Nonprofit organizations provide essential services that for-profit enterprises are unable or unwilling to produce. Researchers are particularly interested in assessing the concept of a sustainability-oriented organizational culture, as it has the potential to facilitate the manifestation of a cohesive sustainability-oriented organizational behavior. This evaluation aims to determine if corporations can effectively transform their lifestyles to align with more sustainable practices. This paper examines forthcoming management efforts, research areas, and challenges. The present study focuses on examining the influence of corporate giving on organizational culture and the long-term viability of businesses.
