The advances in the information and communication technology have emerged as a major disruptor for businesses across all domains. The traditional channels have now modified due to these developments and they have transformed to omni channels. We have studied the effect that the omni channel Framework has had on the role of Sales person in Apparel Retailing in India. Data was collected through questionnaires that filled by the consumers as well as the business owners. The research indicates that the role of sales person is changing fast, from just being a source of information for the products the sales person’s role has become much more complicated and sophisticated. The sales person has to be up to date with all the information available on the omni channel network to be able to better serve the customers.
