The objective of this study measured the level of satisfaction of festival participants through the festival visitors’ consideration. In other words, this study wanted to find out how the visitors’ considerable factors from the festival participation affect the satisfaction. This study was performed during the festival period (for 24days starting April 24, 2015) in order to analysis about the participational visitors’ motivation and satisfaction of Gwangju Royal Ceramics Festival. A total of 400 questionnaires were collected from respondents considering their demographic factors such as sex, age, education, income, job and character during the festival period. The considerable factors were the 7-point scale of the interest, show, mood, escape, diversion, leisure and interact on the festival visitors’ considerable factors setting. For this, this study made use of multiple regression analysis. First, the ‘enter’ method generated a significant influence through four variables (the interest, show, escape and diversion of seven items) on the festival visitors’ satisfaction.
