Picrorhiza kurroa: Nature's benignity under threat

Export of cultivated MAPs (Medicinal and Aromatic Plants) is certainly valuable for conservation and rural economy. Global Picrorhiza Extract Market size was valued at US$ 2.01 Bn in 2022 and the total revenue is expected to grow at 3.8% through 2023 to 2029, reaching nearly US$ 2.62 Bn. This herb Kutki is in high demand in national and international markets due to its vast medicinal properties. The over exploitation and unsustainable harvesting have posed an alarming threat to the existence of this important species, and its population has declined drastically. Realizing the disappearing population this plant was listed as an endangered species in Appendix II of the Convention on International Trade in Endangered Species (CITES).