A study on marketing problems of micro, small and medium enterprises

Micro, Small and Medium Enterprises (MSMEs) in India plays an indispensable role in the economic development of the nation through contribution to the manufacturing output, increasing foreign exchange earnings, provision of employment opportunities, exports, andpromoting balanced economic development. The focus of this study is important problems of marketing of MSME units in the study area. The study also identifies the prominent marketing channels deployed by these businesses in the Indian scenario. The major issues with the transition to the internet marketing channels were thereafter investigated to generate an understanding about the digital challenges pertinent to the Indian MSMEs. In a competitive market, an individual producer or seller has to supply such goods as are not inferior to the goods of other competing firms. Therefore, the problem is to maintain and improve quality of production. Small business finds it difficult to come upto global standards of the quality. They also don’t have funds for research in order to improve upon the quality. The product quality is their weakest point as compared to the standards of the large scale units.Simple random method was adopted from probability sampling method to select the sample. Both primary and secondary data was collected for the study. Secondary data was poised from specific reports, jounals and other internet sources. The MSME sector has grown tremendously in the last few years in India, and it has enormous potential for growth in the future years.