The government becomes an important part in the development of Micro, Small and Medium Enterprises (MSMEs). The Government of Kudus is trying to prosper the Kudus‘ business by providing a Productive Enterprises Credit Program. This program not only provides assistance with low interest loans, but also empowersthe business. The purpose of this study is to analyze the role of government, especially in giving productive business credit program for MSMEs in Kudus. The analysis used in this study was a case study. The results of this study show how successful a productive business credit program for the welfare of the people of Kudus. Some indications of the success of the program are, (1) an increase in the number of jobs, (2) an improvementof the performance of MSMEs in Kudus, and (3) bad loans from the program is 0%. Managerial implication is a productive business credit program which can be implemented in all districts throughout Indonesia. The ability of this program to increase the prosperity and standard of living.
