The purpose of this research is to empirically prove price perception, information search convenience, and transaction process convenience on customer satisfaction to the batik products online. Quantitative approach was used in this research with 165 respondents as samples. The purposive sampling was used as the sampling technique. The result of the first hypothesis showed that the correlationbetween the price perception and the customer satisfaction was positive and significant. The result of the second hypothesis showed that the correlation between information search convenience and the customer satisfaction was positive, though not significant. The result of the third hypothesis showed that the correlation between transaction process convenience and the customer satisfaction was positive and significant.
The effect of price perception and convenience online shopping towards customer satisfaction of batik products in Indonesia
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Paper No:
1085
