E-Crm: A Perspective Of Urban & Rural Banks In Kerala
Electronic Customer Relationship Management (ECRM), a tool that believed to leverage customer retention, loyalty and to attract new customers , is the magical formula used as 21st century business strategy in banking to face competition .Customer Experience in ECRM for different customer segmentation is different. Long-term relationships with customers are more important. Long-term relationships, which rely on commitment and trust, unifying customer needs with Information and technology adaption is not possible.