Influence of social media advertising on selection of private higher educational institutes
Social media advertisements have offered customers plenty of opportunities to adapt to various facets of life. At the same time, prospective students use a range of knowledge sources to go through search of private higher educational institutes in their decision-making and selection process. In fact, it was evident that traditional sources of information, such as print and broadcast media, higher educational fairs and websites of private higher educational institutes were thoroughly influential until the emergence of social media.