A study on preference of enhanced shopping experience factors of customers on organised retailers
The retail environment has developed into a sophisticated network of connections and experiences, moving beyond simple transactions. In this vast space, consumers and merchants are always looking for the magic that turns everyday shopping into an amazing journey. The purpose of this study is to sort through the complex factors that go into creating a memorable shopping experience in structured retail environments. Customer loyalty and pleasure are essential components of organized retail, which entails building engaging environments that go beyond simple product sales.