This paper examines the critical and evolving role of environmental sustainability in the English Premier League (EPL), using Manchester United Football Club (MUFC) as an in-depth case study. Amid growing global pressure for corporate environmental responsibility, the professional sports industry, and elite football in particular, faces increasing scrutiny over its substantial environmental footprint. This research investigates the key barriers and drivers shaping the adoption of sustainable practices at one of the world’s most iconic football clubs. It specifically explores the potential for circular economy (CE) principles to be integrated into large-scale stadium operations, infrastructure renovation, and broader club strategies to foster long-term ecological and financial resilience. The study employs a mixed-methods approach, triangulating quantitative data from a large-scale survey of 857 football community members with qualitative insights from semi-structured interviews with eight senior stakeholders from MUFC, UEFA, the Premier League, and other expert organisations. The findings reveal strong stakeholder support for sustainability initiatives, even in the face of financial costs, yet also highlight a significant awareness gap regarding existing club efforts. Key statistical correlations demonstrate a powerful link between environmental consciousness and support for corporate responsibility, as well as a willingness to accept the practical implications of sustainable infrastructure projects. The research synthesises these findings to provide a nuanced understanding of the complex interplay between governance, finance, stakeholder expectations, and operational realities in shaping the sustainability agenda of elite football clubs. It concludes with a set of strategic, evidence-based recommendations for Manchester United and other Premier League clubs to advance their environmental performance, arguing that a proactive and deeply integrated sustainability strategy is not merely a reputational asset but a fundamental component of modern, responsible business practice in the 21st century, essential for securing the long-term social license and commercial viability of the sport.
