What Will Drive Consumers To Buy Green Products: A Study Of Reinforcement Schedules To Be Applied In Marketing
Background: Worldwide consumer’s consumption patterns are one of the prime cause of environmental deterioration. It is a threat to social and economic stability and sustainable human existence. As the environment continues to worsen, it has become a crucial concern across the globe for environmentalists, organizations, governments and people in general to encourage and adopt green behavior. Much has been done in this direction starting from national level policies to organizations making green products.