Social Sciences and Humanities | International Journal of Recent Advances in Multidisciplinary Research (IJRAMR)

Social Sciences and Humanities

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A study on the key factors influencing mobile phone purchase decision among the generation y and z with reference to rajkot city

The main purpose of this research paper is to examine the customers’ buying behaviour regarding mobile phones. It helps to know which factors are more influential when consumer purchases a new Mobile phone. The fast advancement of mobile phone technology and the evolving preferences of consumers have significantly influenced purchasing decisions for Mobile phones, particularly among Generation Y (Gen. Y) (Millennials- 1981 to 1996) and Generation Z (Gen. Z) (1997 to 2012).

Impact of corporate philanthropy on organizational culture and business sustainability

The concept of business sustainability has gained increased importance in both theoretical and practical contexts inside organizations. Numerous scholars argue that the adoption of an organizational culture that places a high emphasis on sustainability is the most effective approach for implementing corporate sustainable strategies, despite the lack of clarity around its specific components and how it may be achieved.

Green hrm implementation in karnataka: sectoral analysis and future prospects

Green Human Resource Management (Green HRM) is a growing strategic priority for organizations seeking to align their operations with sustainable development goals. In Karnataka—a diverse and economically vibrant state—businesses across sectors are gradually integrating eco-friendly HR practices. This study explores the current status, drivers, and barriers of Green HRM implementation across key industries in Karnataka, including IT, manufacturing, education, and healthcare.

Impacto da insatisfação dos eleitores face a incomunicabilidade dos seus representantes eleitos no município de alto molócué

Voter dissatisfaction with the lack of communication from their elected representatives refers to the frustration that citizens feel when they perceive that their representatives are not communicating effectively or transparently with them.

An analytical study on consumer perception of artificial intelligence driven recommendations in modern e-commerce platforms

The rapid integration of Artificial Intelligence (AI) technologies into e-commerce platforms has revolutionized the way consumers interact with online retail environments. Among these technologies, AI-driven recommendation systems play a pivotal role in enhancing user experience by providing personalized product suggestions based on consumer data, behavior, and preferences.

Digital influencers’ personal brands and proprietary product lines in the brazilian beauty market

In the digital era, personal branding has evolved from an individual communication strategy into a powerful economic and cultural force, particularly within the Brazilian beauty market. This study examines how digital influencers’ personal brands, through proprietary product lines, shape consumer behaviour, market dynamics, and symbolic value. Employing qualitative case studies of prominent Brazilian influencers, data from market reports and social media metrics were analysed to assess brand construction, engagement, and commercial performance.

Stoic, cynic, sceptic and epicurean insights in contemporary theories of educative leadership

This paper explores the moral insights from Stoicism, Cynicism, Scepticism and Epicureanism as they manifest in contemporary theories of educative leadership; transformational, instructional, distributed, ethical, adaptive and culturally responsive leadership theories. Stoicism, with its emphasis on virtue, emotional resilience, and rational self-mastery, aligns with transformational leadership's focus on personal development, ethical influence, and the cultivation of resilience in leaders and learners.

Mitigating financial risks for u.s telecommunications postpaid plans through al-powered smart contracts: a blockchain-based approach to risk management

The U.S. telecommunications postpaid segment grapples with ongoing financial risks arising from credit defaults, fraud, and revenue leakage. While traditional risk management tools like credit checks and fixed billing cycles offer a baseline, they often fall short in providing comprehensive protection. This paper critically analyzes these limitations and explores the transformative potential of emerging technologies.

Papel das organizações internacionais na observação eleitoral em Moçambique

O presente artigo, visa analisar o Papel das Organizações Internacionais na Observação eleitoral em Moçambique, com enfoque na observação eleitoral, que comporta, o recenseamento, campanha, votação e a divulgação dos resultados eleitorais. Os pressupostos de observação eleitoral contribuem para a credibilização dos resultados eleitorais e consequente legitimação dos vitoriosos.

The role of community-based organizations achieving sustainable development goal 3 in diourbel / Senegal

To achieve the Sustainable Development Goals (SDGs), governments expect communities to participate in all development programs. In Senegal, Community-Based Organizations (CBOs) are involved in health development strategies in order to contribute locally to the achievement of Sustainable Development Goal 3 (SDG 3) dedicated to health. The aim of this study is to analyze the role of CBOs in the Diourbel commune in achieving SDG 3.

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