Driving sustainable growth through humanistic social responsibility in small and medium enterprises of developing countries
Social Responsibility has been associated with large corporations. Scarcity of literature on humanistic social responsibility of Small and Medium indicates that few researchers tend to carry out such study. They have the perception that Small and Medium enterprises regard social responsibility as a costly initiative. This scenario undermines the importance and critical role that Small and Medium Enterprises play in society. The study aims at exploring factors driving sustainable growth through humanistic social responsibility in Small and Medium Enterprises of developing countries.