Social Sciences and Humanities

An empirical study on the awareness of general insurance among small entrepreneurs

Insurance is playing a major role in every individual and business life. Insurance is the one which gives the security for the existing status and protects from the uncertainty of expected outcome. The entire world becomes a small village due to the Globalization and Liberalization which made tremendous changes in the General insurance in India. There are many companies are entering into the Indian insurance industry and there by increased the competition.

Effect of instructional materials on senior secondary students' achievement in economics

The study investigated the "effect of instructional materials on senior secondary students' achievement in Economics. The study adopted the quasi-experimental design in the sense that the subjects were not randomly assigned into groups. The simple random sampling technique was used to obtain the sampled schools. Sixty (60) students consisting of 30 assigned to experimental group and 30 were assigned to the control group. Intact classes of SS II economics students from schools in Pankshin local government area of Plateau state.

“Pooling of road transport of goods and value creation: what are the impacts on the economic performance of the company? case of moroccan companies”

After the advent of the Supply Chain Management concept and the transversality of the approach, the research has often shown the superposition of the Supply Chain with the value chain of the company. In fact, the global Supply Chain contributes, through its different functions, to create the company’s value in its operating cycle.Logistics pooling, meanwhile, represents an emerging cooperative logistics strategy to streamline access to resources and maximize their profitability.

Effects of accounting concepts’ application on the firm’s performance

This study examines how the theory and application of Business Entity and Objectivity Concepts influence the performance of a firm. It highlights on how these fundamental concepts, under Accounting Concepts, influence the activities and the performance of an organisation. To achieve the objective of this study, comprehensive literature and industrial observations are used. The study finds direct relationship between proper application of business entity and objectivity concepts and the performance of an organisation.

Socio-economic empowerment of rural women: SHG approach

The study is about impact of Jammu Kashmir State Rural Livelihoods Mission (JKRLM) on rural women of Block Dansal, District Jammu in terms of their socio-economic empowerment. The study covers objectives, structure, and implementation process in block. An effort has been made to highlight how SHG approach has brought major changes in the lives of poor women via organizing them with sensitive support and pave way to the multidimensional empowerment

Money culture in kenyan politics: Question of morality vis a vis integrity in global view

This paper sought to understand and evaluate the money culture in politics. It is appreciable that politics in Kenya has undergone notable changes gravitating around multipartism to dominant singlepartism, and now to coalition politics. On many occasions, experiences of violence have marred Kenya’s political choice processes yet, one constant thing that seems to have evolved in the practice of elective politics in Kenya is ‘money culture’. Money perse in politics may not be bad because it is what drives political planning and facilitation.

Impact of revolution in digital marketing on the profitability index of business

Purpose: Marketing activities are an essential part ofbusiness practices in improving work efficiency and effectiveness. It attracts customers and retains them with long term relations. The main purpose of this research is to identify the Impact of revolution in digital marketing on the profitability index of business. Methodology: The research activity has been conducted with the review of books, articles and journals. It involves the qualitative analysis of ideas so that the purpose of the research is achieved.

Green marketing practices as a source of sustainability and competitive advantage: Indian perspective

Increased industrialization and ever growing consumerism has led to a situation where industrial pursuits of mankind have started to cast an unfavorable impact on environment that may prove self-destructive for the future. Earlier Developed countries, in their pursuit of economic development and progression to their current economic status, showed little respect for environmental concerns. But as on today, there is an increased awareness on part of their industries, governments and even consumers for conserving environment and cutting down on pollution.

Grain yield and functional properties of red gram applied with seaweed extract powder manufactured from kappaphycus alvarezii

The effect of seaweed extract powder (Aquasap powder) on germination and field trial on red gram was studied. Germination at 0.03% solution was very effective and recommended same concentration for seed treatment of red gram. Seaweed extract powder at 0.2% was applied in filed through foliar spray at the vegetative phase, pre-flowering stage and pod maturity phase of red gram and it found that it enhanced yield of net grain to 35.93%. However, no statistically significant differences in the functional properties of red gram (p≥0.05) between treated plants control plants were observed.

Creativity and intelligence

Creativity has been defined in many different ways by different authors. This article explores these different definitions of creativity; the connection between creativity and intelligence, and those factors which affect creativity, such as convergent and divergent thinking. In addition, the article explores the importance of computer technology for testing ideas and the importance of reflective thinking and the evaluation of thoughts.