Social Sciences and Humanities

In a competitive and brand conscious market, like Kenya, building brand equity of any product is a challenging task. Companies need to assess the prior experiences and future aspirations of consumers to possess these brands. In this context, we examine the effect of advertisement and word of mouth on brand equity. Data was collected from 384 shoppers from three supermarkets Eldoret town, Kenya, through self-administered questionnaires using systematic sampling technique. Out of these, 346 were used for the purpose of this study, which provided a response rate of 90 percent.

This study focused on the effect of broken home on students’ academic achievements in Ohaukwu local government area of Ebonyi state. Specifically, the study sought to: examine the Effect of broken homes on students’ regular attendance to school, performance in continuous assessment, concentration during class lessons and students’ performance during examinations. A survey research design was used for the study. The population of the study was 3000 secondary school teachers while the sample size of the study was determined to be 300 using Yaro Yamane formula.

This study examined the prevalence of DMDD among primary school children in Abakaliki Metropolis of Ebonyi State, Nigeria and its attendant psychological implications on emotional nurturing. The study employed a qualitative survey research interview method. The population consists of 386 respondents. The researcher using purposive simple random sampling technique was used to select a sample of 188 respondents which comprised of primary school teachers with teaching experience ranging from 2-20 years.

This study examined the effect of income factor on stock returns on Ho Chi Minh stock exchange using data collected from 2006 to 2014. Results from OLS regression showed that, compair to the other commonly-documented factors (market, size, value and liquidity factors), the income factor had a less significant impact on the stock returns. This mean that investors on stock market did not use EPS as a important variable in their stock-pricing model. Grounded on the findings, we put forward some recommendations.

A negative response to the use of comparative advertising in high-context cultures such as Asian cultures make use of comparative advertising is becoming increasingly unpopular. Including in Indonesia use comparative ads for low involvement products more and more are turning to the use of non-comparative ads. The sampling techniques in this study using purposive sampling technique. The population in this study is that a consumer Luwak White Koffie by the number of respondents was 200. This study tested using SEM (Structural Equation Modeling).

The government becomes an important part in the development of Micro, Small and Medium Enterprises (MSMEs). The Government of Kudus is trying to prosper the Kudus‘ business by providing a Productive Enterprises Credit Program. This program not only provides assistance with low interest loans, but also empowersthe business. The purpose of this study is to analyze the role of government, especially in giving productive business credit program for MSMEs in Kudus. The analysis used in this study was a case study.

This paper summarizes the research on ISO 9001 certification impact on operational performance done in year 2000 up to the present year and will group the results based on variables affecting it. Sources from case studies, statistical reports and empirical studies have been analyzed to see if ISO 9001 has an effect in organization’s operational performance. An analysis on the most cited ISO 9001 sources was performed. Hypotheses are extracted and the outcome of it was used to define variables affecting operational performance of ISO certified companies.

With the advent to technology, the latest bug to hit all of us has been online shopping. It has spread like a viral fever due to reasons like easier access to internet services and most importantly we are able to buy everything under one roof. The paper is an attempt to delve into the lives of delivery executives of Pune and what the companies under the realm of E commerce have to offer to them. Compensation seems to play a major role in attracting and retaining its employees who either have just passed their 12th or even graduates who haven’t found a better alternative to this.

Antivirus is a solution which helps in detecting and blocking the programs of internet that threatens all the devices which comes from emails, websites and USB flash drives. Viruses once settled into the devices change the setting of the devices, slowdowns it and prohibit programs and files and let the hackers to hack all the personal data. The software of virus protection is designed for the devices to run seamlessly. This paper outlines the customer value proposition of antivirus across the software providers in India by targeting sectors like education, banking, automobile, IT etc.

Digital information and communication technologies have increased sex traffickers’ reach and anonymity, potential victims’ vulnerability, and buyers’ selection, driving an explosion in criminal human trafficking and exploitation. Addressing the need for public security in this domain requires the use of these technologies via data aggregation, analytics and computational forensics.