The effect of price perception and convenience online shopping towards customer satisfaction of batik products in Indonesia
The purpose of this research is to empirically prove price perception, information search convenience, and transaction process convenience on customer satisfaction to the batik products online. Quantitative approach was used in this research with 165 respondents as samples. The purposive sampling was used as the sampling technique. The result of the first hypothesis showed that the correlationbetween the price perception and the customer satisfaction was positive and significant.